Was every tenth European child conceived in an IKEA bed?

The claim that “one in ten European children” were conceived in an IKEA bed is a popular advertising legend, not reliable European statistics. IKEA’s 2025 report gives a different rough estimate: 6% of babies globally and up to 10% in some surveyed Middle Eastern markets, calculated from age groups and purchase timing for IKEA beds/mattresses. This is the company’s estimate, not direct measurement of where conception occurred.