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A little wonder, every day

Friends influence book choices

a person reading; contextual image, not a depiction of the survey. Original: https://commons.wikimedia.org/wiki/File:Person_reading_a_book.jpg. Photographer Christopher Michel; CC BY 2.0. Required attribution: “Christopher Michel, CC BY 2.0, via Wikimedia Commons.” Reused unchanged.
a man reading indoors; contextual image, not a depiction of the survey. Original: https://commons.wikimedia.org/wiki/File:Man_reading_a_book_indoors.jpg. Creator Shixart1985; CC BY 2.0. Required attribution: “Shixart1985, CC BY 2.0, via Wikimedia Commons.” Reused unchanged.
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a person reading; contextual image, not a depiction of the survey. Original: https://commons.wikimedia.org/wiki/File:Person_reading_a_book.jpg. Photographer Christopher Michel; CC BY 2.0. Required attribution: “Christopher Michel, CC BY 2.0, via Wikimedia Commons.” Reused unchanged.

Listen to fact0:00 / —

In a nationwide 2024 study, 48% of surveyed book readers aged 16 and older named friends’ recommendations as a factor in choosing a book. The survey was conducted by phone in September; the figure applies to readers who answered this question, not to everyone in Ukraine.