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A little wonder, every day

The surrounding shot can change how viewers read a face

AI-generated symbolic visualization of editing context changing the interpretation of a face; it is not a reconstruction of a verified original experiment.

AI-generated symbolic visualization of editing context changing the interpretation of a face; it is not a reconstruction of a verified original experiment.

Listen to fact0:00 / —

The Kuleshov effect describes how editing can change the meaning of a shot. If a neutral face is placed next to a scene of food or loss, viewers may read it as hungry or sad. The face itself stays the same; the context changes. Modern experiments find similar effects, but the exact details of Kuleshov’s famous 1920s experiment cannot be verified because the original film is lost.